Grandiflora

On Monday, Erin Souder of House of Earnest launched her latest and hands-down greatest endeavor -- Grandiflora. Grandiflora is a collection of beautiful items designed by Erin and her husband Matt and oh-so true to Erin's simple, glamorous-but-natural aesthetic. The great part is that there's a little something for every budget. I've rounded up a few of my favorite items from the collection above, but check it out for yourself here (and soon as I see that my absolute favorite item -- the gold hooks -- are already sold out). Also, I highly recommend a peek at the lookbook, which is full of beautifully-styled vignettes using pieces from the collection.

Items Left-to-Right, Top-to-Bottom: Viv Wall Hooks, Alise Knit Throw, Marit Octagon Mirror, Kira Striped Towels, Signe Lamp